How to develop a hot product

Okay so now that we know what makes a product great, let’s talk about how you can pick a great and marketable product. They key to a great ad product is targeting a HOT market. look at Bitcoin for example. A couple years back Bitcoin jumped from a thousand bucks, right up to like $20,000, and there were all sorts of people making money with Bitcoin. It was a super, super hot market. It was on fire. Now, look, you wouldn't want to go into Bitcoin today. You wouldn’t want to do Bitcoin right now because it's not a hot product. And that’s a perfect example for when you’re trying to pick your product. When you trying to pick a product pick a product that's hot. A lot of times people will pick a product that was hot because they know about it and it's at the top their mind, it's easy to say Bitcoin and understand it. But just because it was hot does not mean that it still IS hot.

You want to always present your product as something that is new or something that is improved. An example of that is a weight loss product. Weight loss in itself or dieting is a very, very generic and broad mass audience. Everybody's coming up with diets and I would never want to have a product that's just called “The Weight Los Diet.” That would never ever sell, and it would not grab anyone’s attention. But when you have something like keto diet, and you have things like intermittent fasting. Those things take off because it's a spin on something, which makes it more exciting and enticing. So again, you must present yourself at something new and as something improved. If you're new, and if you're improved, you can bring your product to market. Now, you can never just be another product, right? You can't just be another diet. It can't just be “Oh, this is a good diet” literally, I've seen people trying to bring boring diets to the market. There's nothing original, there is nothing creative about it. The reality is if you want to lose weight you just need to consume less calories than you expend. Therefore, any diet that's going to be restricting calories is going to help you lose weight, if not guarantee you to lose weight. However, that’s not something new and it's definitely not something exciting or improved, it's really just scientific fact. Let's be honest here, scientific facts don’t always sell.

Another example would be Tide detergent. Look at how many times they have changed their products. The new and improved Tide, they actually come out and say it, “The NEW and IMPROVED Tide.” There's no reason why you can't do that. So, if you have a product that you like and a product that you think will really get to the market, you can make it new and improved and you can make those changes to it.

So, where do you find Hot Products? Because if you don't have a product and if you’re not exactly sure what you should be doing but you really want to find something super hot, I have the solution for you. You will have to do a little bit of leg work. If you look in Facebook groups, forums, and YouTube there's always a grassroots movement before things hit the market. Intermittent fasting and the keto diets were very, very popular in the forums and they started gaining traction. When you see the same thing in multiple groups, but it hasn’t quite hit mainstream yet. You know that thing is ready to emerge, especially when you see it over on YouTube. A few years ago, if you had looked at the weight loss and fitness forums you would have seen intermittent fasting and you find keto diet. Then when you would search up Keto diet and intermittent fasting on YouTube you would have seen is a bunch of smaller channels talking about them. Although none of them had any huge subscriptions the videos would have had quite a lot of views, and that’s because those topics were still emerging.

You can even get something that is quite emerged, you just don’t want to hit it at its peak because you’d be in too late. So go to a bunch of Facebook groups, and Forums within your niche and see what you can find. For example, if you're doing something like Keto, then you would go to Facebook groups that are related to nutrition, diet, exercise, looking good, and things like that. If your product for instance is dog grooming brushes, which we wouldn't recommend, then you would go to the dog groups and forums. You would look, and see what new product is emerging, what are people talking about a lot? What is the latest trend? Once you find that, that's when you start working on a product that's hot. Basically, to find something that’s hot you really want to make sure that there's a buzz going around it. New products are always emerging all the time.

When you're able to spot products in the group such as Bitcoin and Shopify that’s when you’ll be able to pick products that are hot. Shopify is another example of a product that solves a problem in a hot niche. Shopify is nothing more than a little website, that's all it is, just a website template, but they have made Integrations. They took a very specific niche and that is for people are trying to sell e-commerce. Even though there are lots of web design software out there, Shopify is specifically made for e-commerce, and it's made with plugins and integrations that allow you to order and dropship right online. They did a good job with that because they went after a specific niche, and they solved a problem. Prior to exploding, Shopify was all over the forums. Everybody was talking about whether it is good or bad if it will work or not. Well, guess what, Shopify did work, and it’s a huge company that everyone knows about now and it has many users all around the world.

Another thing that you can do is to find something super hot product another market and adapt it, and that's something that has always worked. When I owned fitness clubs, we would often look at what other companies were doing. One day we looked at what Air Miles was doing with reward programs. Reward programs were and still are very huge, and we wanted to know how we could bring that and adapt that into the fitness market. We wanted to create an upsell for the existing membership base that we had.

Another way that you can find a hot product, is if you just adapt something that you really like that may be a little saturated. Look at how well the product is working in that market and adjust it to a different type of market. For instance, let's say you've got a super hot funnel that’s working really well right now for an internet marketer. You can take that funnel and you can adapt it to be specific for fitness clubs, dentists, lawyers, or whatever it is that you want. And therefore, you have created a new niche because how many people are marketing specifically towards dentists compared to making money online? Making money online, MMO, is a very popular Niche. I wouldn't say it's saturated but it certainly has a lot of people in it so you can move that over towards dentist as opposed to just towards everybody looking to make money online which is much broader.

To find those hot markets it certainly does take leg work, no doubt about it, but you can easily find those hot markets and bring them to your product with slight alterations. And I can help you with that if you join our product development course. You can also be creative and figure it out yourself. It's not that hard, but certainly what you want to do is find a great product. You can’t have a crap product, or a product that nobody wants. If you find something within a saturated market, then you can take the funnel, the system, the ad copy, you can take everything and bring it over to your niche and make it a slightly different. Just make those slight alterations and make it unique to what your target market is going to be.

So basically, you can change your product, shake it up, make it unique, make it new. Looking at tide again. Tide has been around forever and probably every year they come out with something new. Tide with a sport fresh scent. Tide for colors. The new and improved Tide with extra cleaning powers. So, they are always doing something new but at the end of the day it's still detergent. And that’s how you can bring a new product to the market. Next, you're going to make it hot, and you're going to address it to a market where there is a need. There's always a need for having fresh, clean clothes and if there's something new or something better than original then they are going to like that.

Remember, you want to be the first to the market. You do not want to be the last to the market because nobody buys from the last to the market. And so, first of the market for us doesn’t have to be creating a niche. If you can create a new niche, then all power to you, you're going to just be slam dunking this thing. But if you're not creating a new niche, then make the alterations, make it slightly different, make it new and improved or take a great funnel and bring it towards a specific niche. You can even bring a great advertising strategy and bring it towards your market.

Finally, in regard to picking your product, I want to talk about your Unique Selling Proposition. What is a unique selling proposition you may ask? A unique selling proposition states who you are and why people should buy from you above anybody else, including not buying at all. One of the greatest examples of all is Domino's Pizza. When Domino’s Pizza was started, it was Domino's. They were university kids in Michigan, and they were selling their pizzas to university students late at night. These kids would come home from parties, they were drunk and wanted to crash but they wanted to get a bite to eat before they slept. That was Domino’s initial market. Their tagline, their unique selling proposition, was fast and fresh in 30 minutes or free. They didn’t say they were the best pizza. They didn't say they use the best ingredients, and they didn't say they were the freshest. They didn't say anything like that. They were just fast and fresh in 30 minutes or free. And that just took off because that was the market. It was 2 or 3 in the morning, or just late at night and the kids just wanted something to eat and if it didn't come in 30 minutes it was free. That's a great deal! They pretty much covered all the bases and that’s how Domino's took off.

I want you to ask yourself what is your unique proposition? What's your unique selling proposition? I want you to address why somebody should buy from you above anybody else including not buying at all. Once you can answer that question well then you can take that to the market.

I also want you to ask yourself, does your product address a serious problem? A serious, and specific problem. Example, is losing weight a specific problem? No, it's really not. Obviously, there are people that want to lose weight, but if you're coming up with your product and your product it just “lose weight,” that's not specific enough. So, when you're looking for your hot product and you want to create something in a hot niche, you want to have something specific like lose weight in 30 days eating only your favorite foods. See, that's very, very specific. Or maybe lose weight in 30 days eating only vegetables. Be very specific when you're addressing your audience, you’ve got to make that audience hot. Nobody else is coming up with a diet that says lose weight in 30 days only eating foods you want. Or if you want to get even more specific, it's “lose 30 lb in the next 30 days, on my new ABC system.” That’s an example of something that's super specific. You’re making a claim, you’re giving a time frame and you're telling them how to do it and why they can only do it on your system. That's a product that you can bring into what is already an oversaturated market because it's new, it's improved, it's got a variation, it's got your new system and it's extremely specific. See, what you want to do is you always want to bring your product to a market that has a problem because people pay money to solve their problems. Now, what type of problem could they have? They could have a money problem, maybe they are broke. It could be a weight loss problem. So, they could need to lose weight. The problem could be any number of things. Once you know what the problem is you need to come to the market with a solution. The bigger, the problem, the bigger and more desirable, the solution will be. If you have no money and somebody's coming to you with a program that says, specifically “you can make $10,000 in the next 30 days with my new system” that's going to be very appealing to you if you can't even afford to put food on the table. Or, if you're 50, 60, or 100lbs, overweight, and somebody puts a product in front of your face, that says, “lose 100lbs in the next 12 months on my system, guaranteed,” then that's going to be very appealing to you, isn't it? Those are the type of things that we want to do.

To find a hot market we want to find what problem exists that market, why is that market hot? It's hot because somebody's addressing a very big problem. When you're coming up with your product, you are going to ask yourself what problem does it address and is the problem is not big enough? If the problem is not big enough, you are probably not going to create a hot market. Again, that's one of the reasons that you must have high ticket products. A lot of times you have a very unique solution that solves the problem, but it's not in the mass. We'll talk about that later, but you do have a choice, you can go mass, you can go high ticket but they're two very different things.

So that's the key to a great ad product. Essentially finding a super hot market, I want you to alter it if you can’t come up with something brand spanking new you in terms of niche. I want you to find your unique selling proposition. It is going to take some legwork. So do your homework, get on the forums, get on Facebook, you can go on Google Trends. See what is super hot and what can you do to apply it to your business and make a ton of money.